If you’ve ever browsed through our catalogue and wondered why we sell art online, and who buys the majority of these pieces, some of these answers may surprise you.

A large portion of our sale clients, who buy work ‘sight unseen’ (not viewed in person), are professional businessmen who want to place art within their home or office, but don’t wish to waste their time on endless visits to art galleries with no guarantee they will find a suitable piece.

Some look for works to ‘humanise’ their environment, while others seek to display pieces which complement their own style or attitude, and so on. By browsing and buying art online, these customers don’t have to leave their home or office, and can immediately measure an area to determine if the desired piece will fit on the wall or ledge (much like furniture and white goods, it’s important to know your dimensions ahead of time). They also have the freedom to look at a piece for as long as they like, as well as viewing a number of different works side by side if they wish to buy several pieces and want to make sure they will work together.

By keeping the majority of our sales business online, Art Logic can forgo a large gallery space but still provide an unusually large number of artworks for viewing. Even a small gallery is extremely costly in terms of rent alone, and being able to sidestep this cost means that we can charge a lower commission price to our artists, which is then passed on to our customers as lower prices than most traditional brick and mortar galleries can afford. When you consider the other costs of owning a physical gallery space on top of rent, including added security and sales staff, it’s no wonder that gallery art has the reputation for being priced out of many budgets.

An online gallery also means that our potential customers can take as long as they need to make a decision, as well as ask their friends and family their opinion on any given piece. Most people wouldn’t be able to organize so many people to visit an art gallery to view a piece, but with our website it’s as simple as emailing out a url. There are no nosy sales representatives who are either constantly watching you, coming over every few minutes to ask if you need help, or insisting on telling you every tiny detail about the piece, the artist and their history until you feel like you need to buy the piece for the emotional significance of the artist’s second dog when they were five years old.

At Art Logic, we believe that art should be accessible and visible, which is why we not only show a range of artistic styles but also strive to keep an array of pieces in various price ranges.

With the amount we save by showing our art online, we are able to sell our works for significantly less than a brick-and-mortar gallery could even dream of. We keep art up on the website after it’s sold so that people can still view and appreciate it, and familiarize themselves with an artist’s style if they wish to commission a work.